50 YEAR ANNIVERSARY - GIMPA
I was consulted by the Ghana Institute of Management and Public Affairs (GIMPA), a continuing education organization, for approximately a year in the lead up to the celebration of their 50th anniversary. I worked beyond the scope of my contract to create an extensive role-out of branded mixed-media, beginning with the creation of a celebratory emblem that drew inspiration from their logo, and would be used across promotional materials and merchandise. As part of the second phase, I rebranded all internal stationary and business collateral, and redesigned the official annual report, making it more visual and digestible. In the last phase, shortly before the anniversary, I developed a new design for their website that prioritized ease of use and quick access to information and resources, and acquired a developer to implement the re-skin in time for launch.